25 Jul Six Reasons You Should Be Blogging for Your Business
Do you really need to blog for your business anymore? Does anyone read these days? Well, you’re reading this, so there’s a ‘yes’ to at least one of those questions. And here are six compelling reasons that you absolutely should be blogging for your business. There are others, but let’s kick off with these.
1. Blogging keeps your website active
If you haven’t updated your site in years, Google may think you’ve ceased to be. Regularly adding blogs to your website shows you are still an active business, continuing to give value and provide information.
This is the perfect place to mention that all content you produce, including blogs, should show expertise, experience, authoritativeness and trustworthiness – the E-E-A-T rule. Content that meets those criteria will get prioritised over less ‘useful’ content, say a first draft of an AI-produced blog.
2. Blogging shows your clients you’re a subject matter expert
When you follow the E-E-A-T rule (above), you can easily show your target market that you’re a subject matter expert in your field. You can talk in depth about your product, service or industry and that proves your credibility.
3. You can add blogs to your LinkedIn profile
LinkedIn has an ‘Article’ option that allows you to publish articles, as I’m sure you know. Adding your blogs here gives you a different audience and also lets your followers stay on the platform. LinkedIn prioritises content that keeps people on their site rather than clearing off elsewhere.
4. Blogs can be reused
Unless your blog is about something seasonal or time-specific, you can promote it through your social media channels over and over. That’s evergreen content. Blogs take time to research, write and publish and it’s a shame if you just shout about your latest blog once and then pop it to the back of the cupboard.
5. Blogs can be recycled. Or upcycled
Break your blog down into several short social media posts or snippets. Here I’m listing six reasons to blog, so I have six ready-made social media posts. I love anything dual purpose.
6. Use your blogs for YouTube videos. Or TikTok
I went to a workshop about this recently, otherwise it would never have crossed my mind. YouTube is the world’s second largest search engine (after Google) so it pays to have presence. You’ll need to include keywords and produce content in the same way you would for Google, but present it visually. So get a YouTube channel started and get posting, using your blogs for inspiration!
So there you have it. I’m now off to heed my own advice (accountability right there) and get busy with my blog usage. And, of course, if I can help you with your blog writing or strategy, just give me a shout at nicola@writersstudio.co.uk. Happy blogging!