“Definition: a way with words – a talent for using language in a charming, eloquent, effective or persuasive manner.
In today’s world it’s not good enough to be great at what you do. A successful business must communicate effectively to ensure its target market understands the benefit of being a customer. This is where the wonderful wordsmith Nicola Withers comes in. I’d love to enjoy producing content but honestly, it’s hard to find the time.
As a mortgage broker with a strict compliance department, it’s even harder to get approved. A quick chat with Nicola to establish the brief and the following day, “ping”: an email arrives with ideas that sounded just like me! Or at least a more eloquent me. Ah, but what about compliance? Sailed through without a single amendment, they thoroughly approved of Nicola’s work too. Why wouldn’t they? It’s what she does. And that’s kind of the point isn’t it?
This wonderful wordsmith waved her wand and freed me up to spend more time doing what I do. So if you’re good at gardening not grammar, proficient at plumbing not punctuation, skilful at surveying not spelling, why not let Nicola pitch your product while you stick to what you do best?”
Louise Sinclair, Florence Mortgages