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As a copywriter and general lover of all things word-related, one of the joys of the English language for me is its irregularities. It can certainly make copywriting a challenge! Those inconsistencies make me hugely glad I’m a native speaker and have never had to learn English as a foreign language – you’ve probably seen the well-circulated poem highlighting some of the peculiarities: I take it...

We can all write words. And we’ve all got something to say. If you have your own business, or are charged with marketing someone else’s business, it is vital to be able to get your message across in a persuasive, engaging way. But what if you can’t get the words to flow or you have so much to say that you end up with an outpouring...