Business

Do you really need to blog for your business anymore? Does anyone read these days? Well, you’re reading this, so there’s a ‘yes’ to at least one of those questions. And here are six compelling reasons that you absolutely should be blogging for your business. There are others, but let’s kick off with these. 1. Blogging keeps your website active If you haven’t updated your site in...

When talking to people about my copywriting business, one of the questions I get asked fairly frequently is do I have a speciality or a niche. The answer is always no, because I’m too nosey to niche. But it always gets me thinking – should I consider niching? What does everyone else do? Will I be a better writer if I niche? These are the...